The City Center project was a massive undertaking. The project’s redevelopment combined several different areas, creating a challenging environment for visitors. We carefully studied the problem and provided solutions to help shoppers enjoy an important staple in the White Plains community.
We handled the identity, wayfinding, touchscreen design and programming, marketing, video shoots, and more.
We worked hard to solve the challenges of a tricky layout, and are grateful for Joe and his team at New York Sign Design. Their collaboration and ability to bring our pieces to life was a huge part of the overall success of the project.